Founding Family list · what it needs to pay back

£1,772

spent on Meta

1,364

new people · £1.30 each

0.9x

return so far (first click)

Revenue so far vs the target

Spend £1.8k

4x £7.1k

5x £8.9k

Last click

£228

Linear

£1,041

First click

£1,659

All they bought

£3,378

Interested, not buying yet

Signed up

100%

Opened

61%

Clicked

26%

Bought

1.3%

Launch email clicks: 26% vs 4% on the main H&H list

What we need from this list over Black Friday

4x£7,088

£1,659 so far£5,429 to go

44-59more buyers

1 in 23 to 1 in 31 of the list

44at £125 average

59at £93 median

5x£8,860

£1,659 so far£7,201 to go

58-78more buyers

1 in 17 to 1 in 24 of the list

58at £125 average

78at £93 median

Order value: paid Little orders since launch (26), free and gifted orders excluded · Starting point: Triple Whale first click · Meta 23 Oct-2 Nov · Klaviyo "Little email signups", new contacts joined 23 Oct-3 Nov · Triple Whale orders 23 Oct-8 Nov